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Seren has announced that it has been granted planning permission by Pembrokeshire County Council for a new extension at the Grove of Narberth.
The approved plans include the construction of a new three storey extension to the existing property, providing a small number of additional rooms alongside new back of house facilities for staff.
The extension has been designed to blend seamlessly with the hotel’s existing architecture and the company hopes it will “further enhance the guest experience.”
Neil Kedward, founder and CEO of the Seren Collection, said: “It’s been a long wait, however we are thrilled to have finally secured planning permission for this important extension at our beloved Grove of Narberth. It’s a small but significant project adding a touch more scale to our accommodation offering, whilst most importantly upgrading our staff areas to better reflect the ambition and rising standards in the hotel.
“We can now start to plan the build in the coming years with some confidence. For those who know the property the extension will be at the back of the new wing – so it will have little or no impact on the historic house façade that defines this special house set in the rolling Narberth Hills. We are passionate about investing in Wales as a world-class destination, and this will continue in the future.”
In 2023, the Grove of Narbeth was named ‘Hotel of the Year’ by Small Luxury Hotels of the World; it was also awarded a Michelin Key in 2024.
The Seren Collection includes the Grove of Narberth in Pembrokeshire, Penmaenuchaf in Dolgellau, Lan y Môr in Saundersfoot, and Beach House in Oxwich.
