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Hotel management company Palladium Hotel Group has announced the appointment of Ana Morillo as corporate managing director of the high energy and all-inclusive brands business unit.
Morillo will lead the operations, sales, and marketing strategy for brands such as Ushuaïa Ibiza Beach Hotel, Grand Palladium Hotels and Resorts, TRS Hotels, and The Unexpected Hotels.
She began her career in consulting, gaining six years of experience before joining a multinational hotel company, where she held various leadership positions, ultimately becoming global senior vice president of commercial strategy.
With this new addition, Palladium Hotel Group has announced changes to its structure, dividing the management of its nine hotel brands, present in eight countries, into two business units.
The first, the Lifestyle Brands Business Unit, includes Only You Hotels, Bless Collection Hotels, and the pop-up brand 45 Times Hotels, led by Juan Serra as general manager of the unit.
The second, the high energy and all-inclusive business unit, now headed by Ana Morillo, includes The Unexpected Hotels, Ushuaïa Ibiza Beach Hotel, the franchised Hard Rock Hotels, Grand Palladium Hotels and Resorts, TRS Hotels, and Palladium Hotels.
Jesús Sobrino, CEO of Palladium Hotel Group, said: “We are in a significant phase of evolution and growth for the company. In this context, having a professional with Ana Morillo’s experience and strategic vision will be essential in consolidating the excellent work accomplished in recent years. Her contribution will add significant value in driving the efficient development of our brands and reinforcing our leadership in the industry.”
Morillo added: “I take on this new challenge with great enthusiasm and a firm commitment to innovation and excellence. Palladium Hotel Group is at an extraordinary stage of potential, with a clear vision of leadership and expansion in the hospitality industry. My goal is to leverage my strategic experience to accelerate the group’s growth, optimize profitability, and strengthen its position as a global benchmark.”
The appointment comes after the company achieved a record-breaking recovery after the pandemic period, growing its managed revenue by 60% between 2019 and 2024.
The group finished last year exceeding €1.2bn (£1.01bn) in revenue, marking a 12% increase compared with 2023.
It is also executing a development plan, which includes six upcoming openings and a committed investment of over €650m (£546m) in managed assets over the next two years.
