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Property developer Lamington Group has won two awards at The Association of Serviced Apartment Providers (ASAP) Awards, for its new hometel concept Room2.
Lamington Group won the ‘Industry Breakthrough and Innovation Award’ for the Room2 hometel concept, awarded to a company which “demonstrates a product or service innovation that has led to commercial success or had a significant impact on the Serviced Apartment Sector”.
The company also won the ‘SME Business of the Year Award’, which recognises an “outstanding small business over the last financial year”.
The Room2 concept was first launched in Hammersmith in 2016. The site was used as a pilot to test and refine the hometel concept, which was launched with the UK’s first fully-fledged hometel in Southampton in 2018.
Robert Godwin, managing director, said: “We are thrilled to be awarded the 2018 Innovation Award, which has helped us to continue to grow and develop Lamington Group. This industry recognition confirms the support for and excitement around the hometel concept.
“A lot of hard work went into creating the concept and it was designed to push the boundaries of the hospitality sector and this has clearly been recognised by the industry as a real breakthrough. We thank the judges and ASAP for this recognition and their ongoing support, and we are looking forward to continuing to develop the room2 brand throughout the UK over the next few years.”
The company is currently working on plans to open more hometels across the UK, with planning permission agreed for further hometels in Chiswick and Manchester.
