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2026 Programme
09:40 – 10:25 Market Insights

Beyond the Horizon

A sharp, data-driven deep dive into the financial and economic currents shaping the UK hotel industry. The panel will unpack raw macroeconomic data, tying CPI changes and debt finance realities directly to RevPAR, ADR, and disposable guest spend.

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10:25 – 11:10 Operations

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Hotel operators are caught in a pincer movement: skyrocketing supply chain and labour costs on one side, guests demanding flawless value on the other. This panel digs into asset management, smart cost-control, and building operational agility across diverse portfolios.

Julie White
Julie WhiteAccor
David Anderson
David AndersonAimbridge EMEA
David Hart
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11:30 – 12:15 Leadership

The Modern Anchor

Managing a modern hospitality workforce demands a shift from old-school hierarchy to empathetic, visionary leadership. These industry standard-bearers explore how to inspire loyalty across multi-generational teams, foster open communication, and maintain personal mental resilience.

Christian Masters
Christian Mastersart'otel Hoxton
Caroline Gregory
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Simon Numphud
Simon NumphudAA Media Services
12:15 – 13:00 Events Market

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The MICE sector looks radically different than it did a few years ago. From hyper-personalised retreats to tech-heavy hybrid conventions, this session uncovers what today's corporate planners actually want from a venue — and how to maximise yield per square foot.

Shonali Devereaux
Shonali DevereauxMIA
Varun Shetty
Varun ShettyThe Belfry Resort
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Despite tight credit markets, the appetite for strategic hotel development remains fierce. Brands and asset managers discuss the shift toward conversions, brand repositioning, and adaptive reuse over ground-up builds.

Tim Davis
Tim DavisPACE Dimensions
Gavin Taylor
Gavin TaylorClermont Hotels
Paul Blackmore
Paul BlackmoreHilton
David JM Orr
David JM OrrResident Hotels
14:45 – 15:30 Technology

Beyond the Buzzwords

AI is already driving revenue and plugging labour gaps. This panel cuts through the jargon to showcase how automated guest messaging, contactless check-ins, and predictive analytics can save thousands of labour hours.

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David BeersChoice Hotels
RBH
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15:55 – 16:40 People & Culture

People First

Recruitment is tough, but retention is where the real battle is won or lost. Industry leaders share actionable advice on mental health initiatives, flexible working models, and defined career progression pathways.

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Home > Latest News > Brands > Aimbridge adds Hilton Garden Inn Birmingham Airport to its portfolio
Aimbridge adds Hilton Garden Inn Birmingham Airport to its portfolio

Aimbridge adds Hilton Garden Inn Birmingham Airport to its portfolio

In this episode we speak to Nico Tréguer, co-founder of Roberts and Treguer and The Culpeper Family. Nico spoke about founding the group alongside his longtime friend Gareth, having had a vision for bringing more nature spaces to cities, the planned extension of The Buxton in Spitalfields, and how the site’s storytelling engages guests and the local community, how the Culpeper Family’s core sustainability ethos helped it secure its B-Corp status and why hospitality has a responsibility to educate and innovate when it comes to sustainability.

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Aimbridge Hospitality EMEA has announced the latest addition to its portfolio, with the signing of the Hilton Garden Inn Birmingham Airport.

The 178-guestroom property is located on Concorde Road at the airport site and offers modern amenities including a fitness centre, business centre, and an on-site restaurant and bar.

Some rooms at the property overlook the runway at Birmingham International Airport and the city’s NEC Arena is also just minutes away. Birmingham City Centre can also be reached by train in around 15 minutes from the airport station.

The property marks the seventh airport hotel within Aimbridge EMEA’s UK portfolio.

David Anderson, Divisional President at Aimbridge EMEA, said: “We are excited to welcome the
Hilton Garden Inn Birmingham Airport to our UK portfolio.The signing marks another milestone in our strategic growth plan and we are excited to bring our operational expertise to this property, which includes a wealth of experience managing airport hotels across the UK.

“As ever, our focus will be on delivering exceptional guest experiences and driving strong performance for the hotel.”

The signing follows the addition of the 120-guestroom Hampton by Hilton St Helen’s to the Aimbridge portfolio, as well as the recent opening of the Holiday Inn Express & Suites Ghent – a 126-guestroom property on the outskirts of the Belgian city.

Aimbridge EMEA is the International Division of US-based global hotel management company, Aimbridge Hospitality.

Aimbridge Hospitality’s portfolio includes properties in over 20 countries, representing more than 80 globally recognised lodging brands and distinctive luxury and lifestyle assets.

Brands managed by Aimbridge EMEA include Novotel, Adagio, Courtyard, Hilton Garden Inn, Hyatt Place, Radisson, Residence Inn, Staybridge, Mercure, Crowne Plaza, Hotel Indigo, Holiday Inn and Holiday Inn Express, Luxury Collection, Marriott, AC Hotels by Marriott, Hilton, Hampton by Hilton and ibis Hotels.

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