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Aendre Group, the real estate-backed hospitality platform focused on the development, conceptualisation, and operation of lifestyle aparthotel brands, has appointed Alex Bauman-Lyons, as its new creative director.
The acquisitions team has also grown with the addition of Charlotte Cottier, ex-Tristan Capital, a PE fund with €15bn (£12.6bn) AUM as senior associate in the acquisitions team.
Bauman-Lyons, who will be Aendre’s fourth director appointment, joins from Edyn, where he led the design of over 20 hotels across the Locke and Cove brands, including the Locke de Santa Joana in Lisbon, which recently won the Best Opening at the Wallpaper Design Awards in 2025.
He is a qualified architect, starting his career at Grimshaw Architects where he worked on large infrastructure projects, including London Bridge Station. He also lived and worked in New York and Buenos Aires, working on hospitality projects throughout Europe, the Americas and Asia.
He joins as Aendre gears up for its first development, with a clear strategy to develop brands with social wellness at their core. Building on the team’s “extensive experience” in the lifestyle and extended stay sectors, Aendre said it is set on bringing social wellness to the hotel sector.
Bauman-Lyons said: “I am delighted to join Aendre. The lifestyle hotel space has become a crowded space, with the various lifestyle brands beginning to resemble one another.
“Aendre’s commitment to paving a path of its own by throwing out the lifestyle playbook resonates with me. We see a new consumer emerging that places wellness at the core of everything they want to do, including travel, and this is something that the lifestyle sector hasn’t caught up with yet. We get to bring this to life.”
Eric Jafari, founder and CEO added: “Alex is one of those rare creatives that gets the big picture. He is one of the few creators that understands how to create immersive spaces that connect with the consumer, while delivering projects on time and budget. I am privileged to get to work with Alex again, with the collective benefit of reflecting on our past experiences.”
