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Marriott International has completed its acquisition of the CitizenM brand.
The current CitizenM global portfolio includes 37 open hotels, comprising 8,789 rooms, across more than 20 cities in the US, Europe, and Asia Pacific.
Its current pipeline of two hotels totaling over 300 rooms are set to be added to Marriott’s portfolio.
With the acquisition complete, Marriott will now begin the process of integrating the CitizenM portfolio into its systems and platforms. Until these properties are fully integrated, which is anticipated later this year, they will remain bookable on CitizenM’s digital channels.
Current members of the CitizenM subscription programme will continue to use its benefits, with more details to come about how the program will work following integration.
Additionally, once integration is complete, CitizenM will become a fully participating brand within the Marriott Bonvoy loyalty programme.
Anthony Capuano, president and CEO of Marriott International, said: “As travelers continue to seek innovative lodging offerings that blend technology with genuine, people-first hospitality, the citizenM brand is the perfect addition to our portfolio.
“Marriott has proven success in growing select-service lifestyle offerings, including our AC, Moxy, and Aloft brands, and we look forward to accelerating citizenM’s global reach with our guests and Marriott Bonvoy members around the world.”
