Losehill House Hotel marks 111 years with refreshed brand identity

Losehill House Hotel has unveiled a new brand identity to mark its 111th anniversary, in a move that aims to reflect both its history and future direction.

The four-star boutique hotel, located in Hope Valley in the Peak District, said the refreshed branding is now live on its website and social media channels. 

The update will be extended across the property over the coming months, including signage, menus, spa materials and guest information.

The rebrand was led by designer Ty Abiodun, who also developed the hotel’s original visual identity in 2007. The new logo features a “clean” and “timeless” wordmark, supported by a colour palette inspired by the local landscape with muted greens, stone, earth and woodland tones. 

An arch motif, drawn from the building’s Arts and Crafts doorway, will be used across printed and digital materials.

Owners Paul and Kathryn Roden, who have managed the property since 2007, said the changes were designed to reflect Losehill’s character and heritage.

Paul Roden said: “Losehill has always been about heritage with soul – a place where guests feel embraced by the landscape and our hospitality. Our updated branding captures that essence while preparing us for the next chapter.”

Originally built in 1914 by the Co-operative Holidays Association, Losehill House was intended as an accessible countryside retreat. In the 1930s it became a meeting point for ramblers from Sheffield and Manchester, some of whom helped organise the Kinder Scout Mass Trespass, an event that later led to the creation of the Peak District National Park and the right to roam.

The hotel features 22 rooms, a Thalgo spa and a restaurant featuring regional produce.