The Chace Hotel Coventry to rebrand as a Laura Ashley Hotel

Laura Ashley Hotels has announced it is expanding its portfolio with the addition of The Chace Hotel, in Coventry.

The 66-bedroom hotel is undergoing a “major” refurbishment to bring it in line with Laura Ashley’s “brand standards”, and the new interiors will showcase the Laura Ashley Home range.

The portfolio, which also includes The Belsfield Hotel, Windermere, and is soon to include Burnham Beeches Hotel in Buckinghamshire, aims to offer guests an “authentic home from home experience” against the backdrop of the Laura Ashley Home range.

Chris Bowron, hotel manager of The Chace Hotel, said: “We’re delighted that The Chace Hotel will be joining the Laura Ashley Hotel portfolio.

“A thorough refurbishment is underway using the Laura Ashley Home collection’s beautiful range of décor, fabrics and soft furnishings. It is an exciting time for the hotel, and we are excited to offer our guests a whole new experience.”