Accor has signed eight new hotels across Northern Europe during the first quarter of 2019, five in the UK, two in Denmark and one in Belgium.
The new signings will collectively add over 1,000 rooms to Accor’s portfolio in the region, which is in addition to the 1,000 new rooms which have already opened in 2019 to date, in seven hotels across Accor’s Northern Europe network.
The five signings in the UK include three Mercure and two Ibis properties. Mercure St Helen’s is an 84-room franchised hotel that is undergoing full renovation due to be brought back into the network with an existing multi-hotel franchise partner in the summer.
Additionally, Mercure Preston Samlesbury is an 80-bedroom franchised hotel that is being rebranded to a Mercure and Mercure Newport is a new 163-room hotel, converting Newport’s Chartist Tower from office building to hotel.
The two new Ibis signings are Ibis London Worcester Park, a new build 132-bedroom franchised hotel opening in 2020 and ibis Folkestone Channel Tunnel, a new build 131-room managed hotel opening in 2021, which will become one of the closest hotels to the Channel Tunnel.
A further 11 properties already committed to open across the Northern Europe network during the rest of 2019, nine of which will be in the UK. This includes the UK’s first Tribe and Mama Shelter hotels, two “significant” openings from Accor’s growing lifestyle portfolio.
Phillip Lassman, Vice President of Development, Accor Northern Europe said: “The last three months have been busy for us, as we have welcomed new partners and new hotels to the Accor network.
We expect this growth to continue throughout the year as owners, operators and management companies are increasingly looking for global brand partners that can offer flexible design incorporating the look and feel of a local hotel combined with the latest services to maximise profitability.”
He added: “The hotel group has also opened seven new hotels in the first quarter of 2019. These include the Mercure Sheffield Kenwood Hall and six hotels signed with Danish real estate company Pro Ark, which will also be operated under the Mercure brand. These are based in Bedford, Cardiff, Harlow, Nottingham, Telford and Birmingham.”