Directed by Hirsch Bedner Associates (HBA) and GA Design, the complete transformation of the hotel’s guest rooms and public spaces incorporates a “fresh take” on present-day design while “honoring” the heritage of the property.
The former home of the duke of Gloucester, the hotel brand said the property has “commanded a notable location” on Park Lane since opening its doors in 1929. Originally designed by architects L. Rome Guthrie and Sir Edwin Lutyens, the hotel has long been associated with royalty, international dignitaries and celebrities alike.
Mitzi Gaskins, global brand leader of JW Marriott, said: “The reintroduction of the iconic JW Marriott Grosvenor House London signifies an exciting milestone as the property celebrates its 19th anniversary this year.
“We are thrilled to welcome our guests to the new Grosvenor House where they will continue to enjoy the highest level of luxury, inclusive of enriching experiences and warm, intentional service that embodies the JW Marriott brand.”