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David HartCEO, RBH Hospitality
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Christian MastersHotel Manager, art'otel
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Accor EBITDA beats forecasts as RevPAR rises 4.2%

Accor EBITDA beats forecasts as RevPAR rises 4.2%

The hotel group reported €1.2bn recurring EBITDA for FY2025, driven by strong luxury and lifestyle performance and a late-year recovery in the UK

In this episode we speak to Anthony Hunt, partner and co-head of Corporate Real Estate at law firm Howard Kennedy. We discuss why 2026 may be seen as a pivotal year for boutique hotels, unpack the rise of global nomadism and how this is shaping demand and trends across hospitality, and how a strong team and clear, consistent messaging and offerings are key to securing investment.

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Accor has reported a 4.2% increase in RevPAR for the 2025 financial year, as the group said it “demonstrated once again its ability to deliver results in line with the medium-term growth ambitions”. 

In its full-year results, the group reported recurring EBITDA of €1.20bn (£1.05bn), marking a 13.3% rise at constant currency. This performance surpassed the 11% to 12% growth range forecast in October 2025.

Meanwhile, revenue for the year reached €5.6bn (£4.9bn), up 4.5% at constant currency. The luxury and lifestyle division drove much of the momentum, with revenue in this segment increasing 9.8% to €1.59bn (£1.39bn).

The premium, midscale and economy division saw a 2.4% revenue increase to €2.85bn (£2.49bn) over the year, while management and franchise revenue in this segment rose 1.9% to €892m (£778m), supported by 2.7% growth in revenue per available room.

In the fourth quarter, revenue per available room increased 7%. The luxury segment grew 9.4%, while lifestyle brands recorded a 9.9% increase, supported by resort performances in Egypt and Turkey.

Operations in the UK remained solid, with both London and regional provinces showing a recovery in activity that began in the third quarter.

During FY 2025, Accor opened 303 hotels, with nearly 51,000 rooms, representing a net unit growth of 3.7% over the last 12 months. At the end of December 2025, the group operated 5,836 hotels with a total of 881,427 rooms. Its development pipeline includes more than 257,000 rooms across 1,527 hotels.

In its latest results, the company also confirmed a €450m (£393m) share buyback programme for 2026. This forms part of a wider plan to return approximately €3bn (£2.62bn) to shareholders between 2023 and 2027.

Sébastien Bazin, chairman and CEO of Accor, said: “Once again the Accor Group delivered solid performance in 2025, in line with its medium-term objectives. This consistent year-on-year improvement in results confirms the strength of the group’s business model, the attractiveness of its brands, the  relevance of its geographic positioning, and the commitment of its teams. 

“These strengths, combined with an increasingly powerful distribution platform and  loyalty program, the rapid integration of artificial intelligence into our digital roadmap  and the robustness of our pipeline enable us to further accelerate our development and  to operate with even greater efficiency. In 2026, we will continue rigorously to execute  on our strategy. We remain confident in our ability to once again deliver enhanced  operational and financial performance.” 

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