Kew Green Hotels is set to complete the Kew Green Coast to Coast Cycle Challenge – a 171 mile ride from Morecambe to Bridlington along the Way of the Roses – in order to raise funds for the Greenfingers Charity.
The charity is dedicated to supporting children who spend time in hospices around the UK, along with their families, by creating inspiring gardens for them to relax in and benefit from.
The cross-the-country ride is the brainchild of Paul Gallon, general manager of the Crowne Plaza Hotel, Liverpool, who has persuaded 39 colleagues from the Kew Green Hotels family to join him on the two-day event finishing today (15 May)
Head office riders include Neil Sewell, managing director of Owned Hotels; Jamie Lamb, CFO and Dean Crews, executive head chef as well as 46 other riders who work in various Holiday Inn and other hotels managed by Kew Green.
Before the start of the ride Sewell said: “Over the past two years we have raised over £250,000 for Greenfingers, our target for 2019 is £200,000. We like to put the fun in fundraising and create events and challenges our teams can really get behind. Everyone in our Kew Green Family is fully committed to supporting Greenfingers and the amazing work they do.”
Many of the hospitality company’s staff have already been helping to plant the latest Greenfingers Charity garden, created by award-winning designer Carolyn Willitts and built by Landscape Plus especially for Claire House Children’s Hospice, Birkenhead.
The ‘Garden of Colour’ is due to be open in mid-June this year and the funds raised will help to complete the Kaleidoscope shelter designed to enthral the bed-bound children who will use this new garden facility.