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Zedwell to convert Spitalfields office into 143-room hotel

Zedwell to convert Spitalfields office into 143-room hotel

The mixed-use development at 39 Bell Lane will include affordable workspace for local businesses and creative industries

In this episode we speak to Jackie Brown, regional director, North & West Europe, Wyndham Hotels & Resorts. Jackie spoke about her time at Hilton and the lessons learned across both operations and corporate hospitality, Wyndham's growth ambitions across Europe and the opportunities within the UK market today, balancing global brand standards whilst supporting owner’s individual growth plans and how Wyndham maintains strong partner relationships through transparency and trust.

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Zedwell has confirmed plans to convert an office building at 39 Bell Lane in Spitalfields into a flagship hotel featuring 143 rooms and affordable workspace.

The project, located at the junction of Bell Lane and Artillery Lane, will transform the vacant six-storey building into a 40,000 sq ft mixed-use destination.

The developer will add a vertical extension and enhance the façade of the property. It will also provide 7,500 sq ft of workspace for small businesses.

The announcement follows recent expansion news from the hospitality platform in Oxford and York. The brand currently has a pipeline of more than 9,000 rooms by 2028.

Construction will involve the reuse of the existing structure to reduce embodied carbon. The site is located near Liverpool Street Station and Old Spitalfields Market.

The hotel rooms, described by the company as cocoons, feature purified air systems and soundproofing. The guest journey is managed through a digital check-in process.

Head of hotels at Zedwell Halima Aziz said: “Spitalfields sits at the crossroads of London’s financial, cultural and creative districts and attracts a diverse mix of international visitors, professionals and entrepreneurs, making it an exceptional location for Zedwell.

“With a current and committed pipeline of more than 9,000 rooms by 2028, we are continuing to build a scalable platform in the world’s most supply-constrained urban markets, and Spitalfields represents another important step in that journey.”

Zedwell’s ongoing urban transformation strategy

The focus on converting office spaces into hotels reflects Zedwell’s strategic vision in urban revitalisation. This initiative parallels prior moves such as the company’s plans for a City of London flagship in 2026, which aims to enhance its presence in key areas by optimising existing structures, as described in an article from 2026. Similar efforts can be seen in the hotel’s expansive pipeline plans to add over 9,000 rooms by 2028, echoing earlier projects like the automated hotel established in central Oxford in 2026, underscoring the company’s commitment to scalable growth.

Zedwell’s projects, such as the transformation of the Spitalfields location, align with the evolving demands of urban hospitality. The incorporation of workspace facilities alongside guest rooms illustrates an adaptive response to market conditions observed in the hotel sector. This strategy not only mitigates embodied carbon through structural reuse but also addresses the growing need for multifunctional spaces in response to the changing dynamics of urban living.

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