Some 53% of 16-20-year-olds wouldn\u2019t consider a career in hospitality, new research by hospitality training provider HIT Training and apprenticeship portal Get My First Job has found.\r\n\r\n\r\n\r\nThe top reasons for this are it\u2019s seen as \u201ca stepping stone to another career\u201d, having \u201climited career prospects\u201d and viewed as \u201ca part-time job while studying\u201d.\r\n\r\nThe results highlight the perceptions the younger generation have of hospitality careers and the need for the sector to address these and open the door to future talent.\r\n\r\nThe research found that before they turn 20, as many as three in five know what they want to do as a career. For over a third of Generation Z, this decision is made while still in school. What\u2019s more, conducting work experience was identified as the biggest influence on this generations\u2019 career choices, followed by their teachers and parents.\r\n\r\nWhat was made apparent was that valuable work experience is seen as a \u201ccrucial way\u201d to attract the younger generation into the sector. When asked, two thirds of 16-20-year-olds claimed to be considering an apprenticeship, much higher than the 19% deliberating university, suggesting that development and on-the-job training are attractive to young adults.\r\n\r\nJill Whittaker, managing director of HIT Training, said: \u201cWhat these latest findings show is that the hospitality industry needs to do more to shout about the benefits and development programmes available in the sector to make it a more attractive place to work for the younger generation. This same approach is also required for those working in hospitality on a part-time basis to encourage them to view the sector as a permanent career option.\r\n\r\n\u201cExperiences, development opportunities and working culture are of greater importance to this workforce and all key attributes which need to be highlighted as part of the recruitment process.\u201d\r\n\r\nShe added: \u201cAs professionals within the hospitality industry, we have a duty of care to showcase what a career in hospitality can offer to all ages. The research shows that key influences in the younger generations\u2019 career choices are during school, work experience and the views of their teachers and parents \u2013 let\u2019s maximise these opportunities and change perceptions to make sure that when they do consider their future occupation, hospitality is in the running.\u201d\r\n\r\nTo support the industry in protecting the future of the sector, HIT Training has launched a new campaign for 2019. Don\u2019t Waste: The Future of Hospitality aims to bring the industry together to champion the varied career opportunities available and implement practical solutions to lessen the skills shortage.\r\n\r\nAs part of this, HIT Training is calling on Levy-paying business in the hospitality sector to pledge to transfer a percentage of their Levy fund to an SME within the industry and help provide development opportunities through apprenticeship programmes. This campaign comes at a time when entry-level apprenticeships within small hospitality businesses are at an all time low, causing a barrier to social mobility and the growth of the sector.