How a short, vague ‘environmental policy’ won’t impress Millennial customers

Are the promises and pledges in your hotel’s environmental policy as SMART – specific, measurable, achievable, realistic and time-bound – as your wider business objectives?
If not, perhaps they should be. Too often, for many hospitality venues, an ‘environmental policy’ has amounted to a single, neglected web page, populated with a few lines of vague assurances and guarantees.
However, in 2019, this will not suffice – and the need to demonstrate a robust mission and vision in this respect will only grow in importance.

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