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The Association of Serviced Apartments (ASAP) – the trade associate for the serviced apartment industry – has unveiled plans to promote its Quality Assessment (QA) programme to guests.
James Foice, managing director of ASAP, said the decision was taken after a highly successful initial accreditation phase amongst ASAPs members, with 98% expected to complete the programme by November.
“Members recognise the importance of legal and statutory obligations, health and safety and that any property is accurately and appropriately marketed, and this provides a high level of confidence for guests booking a serviced apartment.”
Foice explained that the number of options for customers seeking accommodation is “mind-boggling, thanks in part to new sectors emerging as a result of the expansion of the digital economy, but it’s often hard for people to know what they are getting for their money.”
Foice said that he had been in discussion with a number of agents wishing to support the accreditation scheme by only offering ASAP-accredited apartments to their clients.
“Members recognise the importance of legal and statutory obligations, health and safety and that any property is accurately and appropriately marketed, and this provides a high level of confidence for guests booking a serviced apartment.”
ASAP represents over 74 members which own and operate more than 14,000 properties throughout the UK and Ireland.
