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Starwood Hotels and Resorts has announced the opening of Aloft Liverpool, the second Aloft-branded hotel in the UK.
Aloft Liverpool is set in Liverpool’s historic grade II listed Royal Insurance Building, which has recently undergone an £18m renovation project to regenerate the building.
The development was led by Ashall Property who worked alongside Liverpool City Council and English Heritage to transform the building into a hotel.
Colin Bennett, Starwood’s UK & Ireland area manager, said: “Aloft is enjoying tremendous global growth fuelled by the enthusiasm of travellers who want great design and a fresh, fun atmosphere.
“Aloft Liverpool perfectly illustrates how we can transform a once derelict, historic building, into a world-class hotel and bring new life into the local area. We are extremely proud of what has been achieved and feel confident that both the local community and visitors to Liverpool alike will embrace the transformation of this much-loved building.”
Aloft Liverpool is the fourth Aloft hotel in Europe and the second in the UK, with five more expected to open across Europe in the next three years.
