Hilton unveils Hilton EventReady with CleanStay

Hilton has unveiled a global, “industry-leading” cleanliness and customer service programme specific to meetings and events. The programme has been launched in a bid to address safe group travel practices and “evolve” event experiences post-lockdown. Its latest programme, Hilton EventReady with CleanStay, marks the next phase of its recently launched Hilton CleanStay programme. The latest development was formed following “extensive” research and feedback. The Hilton EventReady with CleanStay programme is formed of three key tenets. The first of these is cleanliness protocols, which will see Hilton expand upon the sanitation standards of the Hilton Cleanstay programme. The group will now address every touch point in a meeting or event experience, and introduce room seals for guest and meeting rooms, sanitising stations in public areas and meeting spaces and EventReady Room Checklist. The group will also introduce ‘Book-to-Billing’ flexibility, working alongside customers to provide flexible pricing, space options and contract terms, as well as “responsive offers”, such as simplified agreements for small meetings. In addition, the Hilton EventReady Playbook will be introduced, which “delivers expert guidance and curated resources for solutions”, such as hybrid meetings that combine on-site attendees with those in remote locations, room sets and creative networking. Finally, Hilton employees will partner with clients to achieve the meeting’s objectives while “addressing both health and environmental concerns”. This will include implementing “creative” physical distancing meeting sets and meal service, and sharing environmental impact solutions measured by LightStay, Hilton’s corporate responsibility measurement platform. Chris Nassetta, president and CEO, Hilton, said: “At Hilton, we’ve always believed in the power of in-person connections and take pride in the exceptional experiences our teams create in partnership with event professionals. “In today’s new normal, we know that people planning and attending events of any size are focused on their health and safety. Hilton EventReady delivers innovative solutions for the entire event experience – from flexibility in planning and physical distancing protocols to transparency in cleanliness policies and inspiring catering options.”