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Real estate owner Cadogan has announced it is to partner with Beaverbrook in order to launch a new hotel in the heart of Chelsea.
The first Beaverbrook Town House will launch on Sloane Street in Summer 2021 following an “extensive” £25m restoration of two Georgian townhouses opposite the Grade-II listed Cadogan Place Gardens.
Cadogan, which owns 93 acres of Chelsea and Kensington, has three other hotel partnerships: the Belmond Cadogan Hotel, 11 Cadogan Gardens, run by Iconic Luxury Hotels and the first Relais and Châteaux in London.
The new 15,000 sq ft boutique hotel follows on from the Garden House, Spa House, Coach House and the House at the Beaverbook in Surrey, and will feature 14 luxury suites.
The new townhouse will also include a 60-cover contemporary Japanese restaurant and bar which will be open to the public.
Hugh Seaborn, CEO of Cadogan, said: “We are delighted to be working in partnership with Beaverbrook, having selected them to operate this exciting hospitality opportunity on Sloane Street. We are convinced that they share our enthusiasm for creating a truly exceptional destination on this internationally famous street, known as one of the finest luxury fashion shopping streets in the world.
“We are working closely with Beaverbrook to create a timeless, English luxury hotel and restaurant in the heart of Chelsea to further expand the hotel, food and drink offering in the area, all of which contribute to the rich tapestry of uses that make this such a compelling destination.”
He added: “We look forward to delivering a luxury retreat which forms part of our wider vision for Sloane Street, ensuring it remains one of the most exclusive and luxurious shopping streets in the world.”
Joel Cadbury, co-founder, Beaverbrook, said: “We are very proud of what we have created with Beaverbrook and we are incredibly excited about the next stage of our adventure. The brands that we partner with are aspirational and industry leading and this partnership encapsulates that philosophy.”
