London hotels are enjoying a massive increase in demand compared with last year, according to hotel intelligence firm TravelClick.
Hotels preparing for the Thames Diamond Jubilee Pageant on Sunday June 3 have seen committed occupancy rise 115 per cent compared with last year.
Data for the following day, when Buckingham Palace is the venue for a star-studded concert, are similar. Hotel bookings on Monday June 4 are currently running 81 per cent higher than the same date last year.
International president for TravelClick, Jan Tissera, said: “The rise in committed occupancy this far in advance demonstrates the huge affection for the Royal family from both Brits and audiences around the world.
“The significant increase in bookings for June 3 and 4, which coincides with the large spectator events for the Jubilee, is proof that visitors don’t want to miss out on the fun and are staying in the capital to make the most of the weekend.”
TravelClick’s data, which is drawn from travel agents, online booking sites and the hotel chains themselves, also reveals that rates for the entire weekend period (June 1-4) have risen just 10.8 per cent, despite the high demand.
Tissera added: “The message for anyone who is considering coming to London for the Diamond Jubilee is to book soon. We can expect prices to increase, and hotels rooms to fill up nearer the date, but at present there are still rooms available for the holiday weekend.”