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A property management system alone has many tools which can be used to attract an increase in return guests, encourage longer length of stays and enable hotels to offer ‘book direct’ incentives.
With your PMS holding so much data, features such as pre and post-stay SMS and emails can really help capture additional revenue or a future reservation.
But you can do so much more…
Managing the ‘The digital conversation’ has never been more important. In the world of today’s technology guest can easily interact with you via email 24/7 putting a high demand on resources and meeting customer expectations.
Using a tool such as a Guest Relationship Manager (GRM) can be invaluable in meeting these demands and assisting your existing marketing and guest engagement strategy.
The aim of a GRM is to automate and personalise guest communications using highly branded, mobile responsive, HTML emails. Whether you are sending a pre-arrival email, a room upgrade offer or simply a post departure feedback survey this can be fully automated.
The GRM can also allow guests to interact with special promotion and offers prior to, or during their stay. By providing dynamic content within mobile and PC friendly emails, an intuitive personalised travel planner and an engaging guest profile platform, hoteliers are able to present targeted content to guests in order to showcase their properties and services.
Saving a huge amount of time and resources in-house, a GRM can lead to a significant ROI and upsell revenue. Reports are available to ensure the communication is firstly getting through to the right people and secondly generating crucial revenue and return on investment.
What’s more, access to detailed analytics on all guest communications means you can monitor which marketing strategies are working for you. Having access to your customers’ social networks gives you an insight in to their likes and dislikes before they even get to your hotel.
Another opportunity not to be missed with a GRM is adding sign up forms to your website which are noticeable pop ups and capture the bookers attention.
With a GRM, proactive target marketing and bring back marketing emails, hoteliers are able to drive direct bookings and keep the business earned.
For a detailed look at a GRM, contact Hotel Perfect on 0843 309 1601
