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Accor has strengthened its leadership position in branded residences and extended stay hotels through the launch of its ‘Apartments & Villas’ website, which is dedicated to the rental of private residences and extended stay hotel properties.
The site has more than 50,000 apartments, villas and chalets available, and draws from Accor’s 15 extended stay hotel brands, including Adagio, Mantra, and Hyde Living.
It also features properties from the company’s portfolio of branded private residences, including Raffles Residences, Banyan Tree Residences, Delano Residences, Fairmont Residences and SLS Residences.
It comes as the hotel group said that the pandemic has “transformed the way we live, work and travel”.
It noted that branded residences, which combine private home ownership with branding and hotel and residential services, have “proven to be very resilient” in recent years.
The sector has grown by 170% in the last ten years, for example, and 2020 us expected to be “another record year” with the opening of more than 100 additional projects.
Riyan Itani, head of Savills International Development Consultancy, said: “We see increasing demand for residentially designed short term rental accommodations, as consumers seek out accommodations which enable more privacy and self-sufficiency and include features like extra living space and generous outdoor space.”
Jeff Tisdall, senior vice president of Development, Residential and Extended Stay, said: “The launch of the Apartments and Villas website demonstrates our ambition to develop offers and solutions tailored to the extended stay hotel segment.
“The launch of apartmentsandvillas.accor.com is an important milestone for our investment partners, guests and private residence owners, and further reinforces Accor’s leadership position in extended stay hotel and branded residence segments”.
Yassine Hachem, vice president of Guest Digital Product, said: “Apartments and Villas reflects our ongoing commitment to innovation as consumer travel needs evolve, and allows all of our clients to discover an incredible collection of accommodations around the world on one digital platform, as well as to live an exceptional travel experience: the space, comfort and privacy of a home for a weekend, a vacation or working in a new setting, allied to the convenience of hotel services from Accor brands and to the best of loyalty advantages.”
Accor currently operates 30 branded residence projects globally, with another 70 under development.
