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Fiveways Hospitality has launched the second generation of its Nitenite hotel brand.
The hotel brand is also offering the pod concept of its hotels as a franchise, ‘manchise’ or fully managed operation.
The first Nitenite hotel, which has been trading for almost a decade, is located in Birmingham and has 104 rooms. It is believed to be the UK’s first windowless hotel, with each room taking up the area of a car parking space.
For its second generation, the company has developed a new guest room combining its original pod concept with hi-tech features.
Nigel Atkinson, Fiveways hospitality director, said: “The beauty of Nitenite is that it provides attractive, good value accommodation in a city centre setting and those are key ingredients in maximising occupancy and higher than average return on investment.
“Nitenite rooms have always been cosy, attractive and enjoyed by guests, but this next generation adds a new level of opulence.
“The financials are good too. The optimal size range for nitenite begins at 100 rooms, with more if location and space permits. Each needs around 10.6 sq metres of floorspace for each room, plus communal and support areas. It can be a good way to cost effectively revitalise a tired asset, or even convert a difficult commercial space into a profitable hotel. At that size, the build cost can be less than £39k per key and deliver an annual 35% profit.”
