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OTA Insight has announced that it has partnered with Carlson Rezidor Hotel Group to supply its intelligence tools across the group’s 1,400 hotels.
The group’s portfolio includes global brands Quorvus Collection, Radisson Blu, Radisson, Radisson RED, Park Plaza, Park Inn by Radisson and Country Inns and Suites By CarlsonSM.
The partnership will see OTA Insight roll out its “best-in-class” dashboard technology to help drive the group’s revenue management strategy and provide “innovative” competitor benchmarking.
OTA Insight will also supply the hotels and Carlson Rezidor corporate teams with rate parity management tools to enable them to monitor locally targeted OTA promotions and help ensure the best rate is always available on the hotel’s website.
Adriaan Coppens, OTA Insight CEO and founder, said: “We’re excited to be collaborating with the Carlson Rezidor Hotel Group to help drive smart and profitable pricing and distribution strategies through our unique range of tools.
“We are proud to welcome another globally recognized name in the hospitality sector to our expanding portfolio and look forward to supporting the group with its revenue management.”
