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Adagio sets out 2022 expansion plan amid ‘positive’ H2

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In this episode we speak to Jackie Brown, regional director, North & West Europe, Wyndham Hotels & Resorts. Jackie spoke about her time at Hilton and the lessons learned across both operations and corporate hospitality, Wyndham's growth ambitions across Europe and the opportunities within the UK market today, balancing global brand standards whilst supporting owner’s individual growth plans and how Wyndham maintains strong partner relationships through transparency and trust.

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Adagio Hotels has set out plans to open four new locations in 2022 on the back of encouraging trading during the second half of the year.

Despite the pandemic and the economic crisis, Adagio has been able to “adapt and develop” throughout 2021, with an occupancy rate of 75% across Europe.

The hotel said its occupancy level in the last quarter of 2021 will almost be back at the level it was in the last quarter of 2019, before the impact of the pandemic. It added that turnover is also approaching similar levels to that of the last quarter of 2019.

It revealed the UK summer results were “particularly encouraging”, affirming the brands decision to open Stratford and Sutton and to continue with the opening of Glasgow next year.

The brand said its strong performance reflects the confidence franchisees and investors have in the Adagio business model and the dynamism of the sector in general.

In 2022, Adagio confirmed the opening of four new international locations: Glasgow, Kiel, Hamburg and Gent.

It said: “The travel and hotel sectors have been strongly impacted this year by the global health crisis. After a difficult first half of the year, Adagio has seen a recovery that confirms the resilience of the aparthotel model, with particular thanks to long-stays.”

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