Ark names Sheliza Jafferali as GM for debut Wembley site

Ark has appointed Sheliza Jafferali as general manager for its debut community-centric rental concept in Wembley Park, which has now opened to the public.

The 300-bedroom former hotel, reimagined and reconfigured into a new urban retreat by London design studio Holloway Li.

Offering flexible stays from two nights up to one year, Wembley Ark’s all-inclusive bill covers a private ensuite studio, all utilities, access to exceptional design-led amenities including co-working, communal living and dining areas, gym, yoga space, Peloton spin studio, landscaped open air roof terrace, and a daily cultural events programme.

Jafferali joins to oversee Wembley Ark’s community experience and operations, having previously managed a co-living property in Dublin, UK student accommodation, and hotels in Manchester.

It said Jafferali combines a “strong background” in hospitality with specialist knowledge around behavioural psychology, ensuring she is “well positioned” to respond to guests’ mental and physical wellbeing needs.

Jafferali said: “In the decade I’ve worked across the hospitality, student and co-living industries, I haven’t seen a model as innovative as Ark – one which fuses true flexibility, value for money and community together to create a new way of living and staying in cities. Through our design-led private and communal spaces, we’re really focused on creating a sense of belonging, regardless of how long you stay with us.

“Ark can also help provide financial certainty through our all-inclusive living experience – so you know exactly what your costs will be each month, an increasingly important issue to consider during the current cost of living crisis. I’m really looking forward to getting to know our new guests, and helping them to shape a memorable and fulfilling experience.”