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Cheval Collection has appointed Nick Pilbeam as the new chief commercial officer to its growing team as it continues to expand globally.
The company, whose inventory is nearing the 1,000 unit mark, is in discussions over a number of locations, pursuing growth through management contracts.
Pilbeam has more than 20 years of experience in international travel, loyalty, tourism and hotel sectors, joining Cheval Collection from Queensway, where he was commercial director of the hotel group. He has also held positions at Avios and British Airways.
Mohammed Alawadhi, managing director, Cheval Collection, said: “We are privileged to be working with someone of Nick’s calibre as we move into our next phase of expansion. Nick’s knowledge of both operations and the investor viewpoint gives him a thorough understanding of our sector.
“Nick’s experience in loyalty will also prove invaluable as we introduce our Cheval Discovery loyalty programme, part of the Global Hotel Alliance, across our properties this year. The programme will be an important tool to help us recognise our guests, as well as bolstering our marketing reach.”
Pilbeam added: “This is an exciting time to join Cheval Collection and I look forward to working with the team as we drive the business forward. Serviced apartments have moved into the mainstream for guests and investors, who are attracted to their flexibility and operational efficiency. Cheval Collection’s 40 plus years as an owner and operator means that it has become a brand they can trust.”
