Elegant Hotel Collection adds four new UK members

Elegant Hotel Collection has announced that it has added four new UK members to its portfolio; Chateau Denmark in London, The Ebrington in Derry, Bingham Riverhouse in Richmond, and The Shepherd Mayfair which is set to open in late 2025.

Powered by HotelREZ, Elegant Hotel Collection provides its members with GDS distribution, global consortia access, direct booking support, and strategic commercial consultancy.

The platform is designed to reduce OTA dependency, improve revenue performance, and enhance international visibility, while preserving the distinct identity of each member property.

The new members join hotels in the collection such as Galgorm Resort in Northern Ireland, Ecclestone Square Hotel in London and Fonab Castle Hotel and Spa in Scotland.

Catt McLeod, vice president Elegant Hotel Collection, said: “At Elegant Hotel Collection we are building a global community of hoteliers who are reimagining what luxury means in the 21st century. Whether it’s a design-led urban retreat in London, a heritage restoration in Northern Ireland, or a poetic riverside hideaway in Richmond, every hotel we work with plays a role in shaping a new identity for luxury travel.”

Mark Lewis, group CEO and founder, HotelREZ, added: “As the expectations of sophisticated travellers evolve, so too must the models that support the hotels serving them. Elegant Hotel Collection differentiates itself by offering a cost-of-sale pricing structure tied directly to bookings and exposure, replacing high fixed fees and rigid brand standards. Margins over mandates, culture over commoditisation and curation over conformity.”

Elegant Hotel Collection is a full-service luxury soft brand with regional hubs in Newark, London, Athens, Miami, Hong Kong and Bogota, Panama (LATAM) in addition to 60 sales and marketing offices across the globe.