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New World Hospitality has purchased the 105-bedroom BLOC Hotel Birmingham for an undisclosed price from Arora Group.
The hotel has been sold in an off-market deal arranged by Enterprise Hotels and Hospitality.
Strategically positioned in the Jewellery Quarter, the BLOC Hotel Birmingham is renowned for its contemporary design. Room sizes range from 9.5 sqm for windowless bedrooms to 21 sqm for luxury apartments, all equipped with hi-tech amenities.
Gavin Wright, founder of Enterprise Hotels and Hospitality, explained that the purpose-built, freehold hotel opened in 2011 and has enjoyed a strong trading performance.
Wright said: “We’re pleased to have successfully brokered this off-market transaction on behalf of the Arora Group. BLOC Birmingham’s exceptional performance and location make it a standout asset, and we’re excited to see its next chapter under New World Hospitality’s leadership. This deal reflects robust investor confidence in the UK hotel sector and the continued appeal of prime, well-located properties.”
Vijay Sharma, principal of New World Hospitality, added: “We are delighted to add another hotel to our growing portfolio.BLOC Hotel Birmingham represents a strong strategic fit for our organisation, combining robust operating fundamentals with a proven concept. We are fully committed to investing in the continued enhancement of the asset and further strengthening its position within the Birmingham market.”
The Jewellery Quarter is home to more than 150 independent retailers, 80 bars and restaurants, and three museums, and produces over 40% of the UK’s jewellery.
