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Brighton seafront hotel to be sold at auction for bids over £2.8m

Brighton seafront hotel to be sold at auction for bids over £2.8m

The hotel comprises 33 en suite bedrooms across three adjoining buildings and features a bar, public areas, parking and views of the coast

In this episode we speak to Jackie Brown, regional director, North & West Europe, Wyndham Hotels & Resorts. Jackie spoke about her time at Hilton and the lessons learned across both operations and corporate hospitality, Wyndham's growth ambitions across Europe and the opportunities within the UK market today, balancing global brand standards whilst supporting owner’s individual growth plans and how Wyndham maintains strong partner relationships through transparency and trust.

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The Lanes Hotel on the Brighton seafront is set to be sold at auction on a freehold basis, with bidding expected to start from £2.8m. 

The hotel comprises 33 en suite bedrooms across three adjoining buildings and features a bar, public areas, parking and views of the coast. 

According to agents at Fleurets and Savills, who are managing the sale, the business is being offered as a going concern. The family-owned property has been operated by the same owners since 1997.

Bids for the Grade II-listed site must be submitted by Friday 15 May so that the sale will complete under an auction contract on Wednesday 20 May. 

Nick Earee, divisional director at Fleurets, said: “The Lanes Hotel is a well-established seafront business with a strong trading history and a highly prominent position in one of the UK’s most popular coastal destinations. 

“With its Grade II-listed status and significant potential, we anticipate strong demand ahead of the auction sale.”

Ben Hodges, director at Savills, added: “This is a superb and highly recognisable seafront property. Buildings of this size, character and prominence, particularly in such a prime beachside position, rarely come to the open market. 

“The Lanes Hotel presents buyers with a genuinely rare opportunity to acquire an iconic Brighton hotel in one of the UK’s most popular and vibrant coastal cities.”

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