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Tewinbury Farm Hotel is set to launch Farm Club, a new wellness and fitness destination, on 15 June.
The 700-acre working farm and hotel has invested in the facility to integrate functional fitness, reformer Pilates and recovery therapies into its luxury hospitality offering.
The development includes a 3,700 square foot indoor and outdoor training space operated in partnership with Farm Fitness.
The facility features strongman-style training and metabolic conditioning. Additionally, the hotel has partnered with Studio 281 to provide a dedicated reformer Pilates studio equipped with nine beds.
The recovery suite at the club consists of four ice baths and a wood-fired sauna. These facilities are designed to meet increasing consumer demand for evidence-led physical recovery experiences.
The club also includes a dedicated workspace, The Stable, for members.
The hotel, located 30 minutes from London, provides accommodation in restored 17th Century buildings and boutique lodges. Membership packages for the new club start at £90 per month, with hotel guests receiving complimentary access to the open gym.
Sam Williams, managing director at Tewinbury Farm Hotel, said: “Farm Club represents a significant step forward in our long-term strategy to evolve Tewinbury into a year-round destination for hospitality, wellness and experiential leisure.
“This investment has enabled us to create new roles across fitness, hospitality and guest services, while also building long-term partnerships with leading operators in the wellness space.”
Williams added: “It strengthens our offer to both consumers and the trade, particularly in the growing corporate retreat and wellness tourism markets. We see Farm Club as a model for how rural hospitality destinations can diversify, generate employment, and build sustainable revenue through experience-led programming.”
