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Two Mercure hotels listed for sale for combined £19m

Two Mercure hotels listed for sale for combined £19m

Purpose-built Northampton site and 18th Century Essex manor house offered to market following multi-million pound refurbishments

In this episode we speak to Jackie Brown, regional director, North & West Europe, Wyndham Hotels & Resorts. Jackie spoke about her time at Hilton and the lessons learned across both operations and corporate hospitality, Wyndham's growth ambitions across Europe and the opportunities within the UK market today, balancing global brand standards whilst supporting owner’s individual growth plans and how Wyndham maintains strong partner relationships through transparency and trust.

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Two Mercure hotels in Northampton and Essex have been put up for sale by a joint venture between Frogmore Real Estate Capital and C1 Capital.

The properties carry a combined guide price of £19m and are available individually or as a portfolio. The 146-bedroom Mercure Northampton is listed for £11m.

The 76,000 sq ft town centre property recently underwent a £1.2m refurbishment and rebranding program which was completed in May 2024.

The hotel includes 12 meeting rooms and a conference centre capable of hosting 400 guests. It generated total revenue of nearly £5m in the last trading period and features 180 on-site parking spaces.

The Mercure Thurrock Stifford Hall in Essex is a freehold 18th Century Georgian manor house priced at £8m. Set within 3.7 acres of landscaped gardens, the property reopened in June 2025 following an £800,000 refurbishment.

The Essex site contains 97 bedrooms and six meeting spaces. It is located near the Tilbury Docks and the Dartford Crossing, producing annual revenue of more than £2.8m.

Both hotels are currently operated under franchise agreements with Accor.

Agent at Knight Frank, Chris Field, who is handling the sale, said: “Mercure Northampton and Mercure Thurrock Stifford Hall both present excellent opportunities to acquire attractive hotel businesses in desirable locations. The recent refurbishment and re-branding of the hotels also offer an incoming purchaser the benefit of acquiring well capitalised assets that still provide further trading potential upside as they approach stabilisation.

“These hotels are located in markets that are likely to grow in the near future, with Northampton undergoing significant regeneration in the town centre and Thurrock set to benefit from the future development of Tilbury Docks and the Lower Thames Crossing.”

Hotels for sale reflect shifting market dynamics

News Analysis

The recent listing of two Mercure hotels in Essex and Northampton for a total of £19m exemplifies the changing tides of the hospitality market. These properties follow closely on the heels of Accor’s expansion in the UK in May 2023, a move which clearly aimed to capitalise on regional growth by enhancing their portfolio. The timing of this sale appears to signal a strategic retreat, as stakeholders reassess their positions in a market subject to volatility.

Historically, the Mercure brand has represented an attractive blend of local charm and global presence, appealing to both business and leisure travellers. The current sale echoes a pattern observed in September 2020 when Jupiter Hotels placed three properties up for sale, indicating uncertainty and shifting ownership strategies within the sector. Both the Northampton and Essex hotels had only recently undergone significant refurbishments, suggesting that their current owners may be taking stock of their investments amid a turbulent economic environment.

The ongoing sale isn’t merely about real estate; it reflects deeper industry trends. As the landscape shifts under the dual pressures of inflation and changing travel patterns, investors are increasingly cautious, weighing local market conditions and the broader economic climate before committing to significant purchases. The focus on properties with potential upside speaks to a guarded optimism, albeit one tempered by the challenges ahead.

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