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Bob W has reported that a typical guest night across its portfolio generates 69% lower carbon emissions than the average European hotel stay.
During 2025, the Helsinki-based operator expanded its footprint by opening 10 new locations across Europe. Despite this growth, the company reduced the environmental impact of each stay through adaptive reuse of existing buildings and clean energy initiatives.
Total emissions decreased by more than 9% compared with the previous year, which was attributed to improved accuracy in data collection and reporting, while emissions per guest night fell by 31%.
According to the group, a typical Bob W stay produces 3.78 kg CO₂e per night. This compares with an average European hotel benchmark of approximately 12 kg CO₂e per night. The company has offset 100% of stay-related carbon emissions since 2021 through verified carbon credits, with 1,979 tCO₂e offset to date.
The results were published on a new impact site using the LEGIT methodology – the Lodging Emissions and Guest-night Impact Tracker – developed with environmental consultancy Furthr. The system captures emissions sources including construction materials, cleaning, consumables, waste, water and furnishings.
The operating model relies on digital check-ins to reduce paper use and real-time monitoring to optimise energy consumption. Many properties are repurposed from former offices and commercial buildings, reducing the need for new construction. The company powers stays with 100% renewable electricity and uses recycled furniture where possible.
Bob W currently manages a portfolio of more than 100 assets comprising over 7,000 units across Europe and the UK. Its average length of stay is 2.68 nights.
Niko Karstikko, chief executive of Bob W, said: “The hospitality industry has a transparency problem. Most operators talk about 2050, but we are showing our numbers for today. Our latest results show that it is possible to scale across markets while reducing the emissions intensity of each stay.
“Our live impact site brings together data on energy use, emissions, local partnerships, company events and the footprint of individual stays. Through our LEGIT standard and our wider reporting, we are making the impact of each stay easier to compare and act on. We are publishing the numbers because the industry needs more transparency, not more vague commitments.”
