Benchmark report of luxury hotels released

BluSky Marketing has released its latest luxury hotel benchmarking report, based on the results from the ‘Online Hotel Guest Experience Survey’ programme.

Specialising in the hospitality, travel and tourism sectors, BluSky Marketing’s benchmarking report provides an insight into how luxury and boutique properties should be performing in regards to awareness, from overall guest satisfaction to intention to return and recommend, based on answers to questions on the Online Hotel Guest Experience Survey.

The Online Hotel Guest Experience Survey by BluSky is designed for independent luxury and boutique hotels. Using the survey, guests who have stayed at a property are able to give their feedback directly to the hotel. Based on questions from some of the leading hotels, such as the Arch London and Bovey Castle, the survey is specifically developed for each hotel and can assist in anticipating guests’ changing needs.

Hotels already signed up to the programme include Lords of the Manor and the Marcliffe Hotel & Spa.

General manager at the Arch London Grant Powell commented: “BluSky Marketing’s benchmarking report has enabled our business to ensure that we are achieving the highest levels of service. We have managed to record more client data, thus enabling our hotel to tailor even more of our customer experience. Without the survey I would not have the information to act upon of which I find to be invaluable.”