Wyboston Lakes seeks industry partners for £1m charity initiative

Wyboston Lakes Resort has called on UK accommodation providers to adopt the Room2Give Charter to help raise £1m for local charities.

The initiative, which was launched in January 2025, encourages guests staying more than one night to forgo room cleaning in favour of a charitable donation.

Participating guests use colour-coded door hangers to select a preferred charity, triggering a contribution to the Room2Give fund by the venue.

The scheme raised more than £35k in its first year and saved 73 tonnes of carbon emissions, according to the resort.

Staff calculated that each room clean avoided generates 2.635kg of CO2e. This is equivalent to driving more than 380,000 kilometres in a petrol car.

The resort claims the initiative reduces environmental impact while supporting community causes. It is offering free implementation guides and branding to partners.

Louisa Watson, marketing director and sustainability lead at Wyboston Lakes Resort, said: “Room2Give has had a hugely positive impact – not just for our local charities, but for our guests and team too. It’s sparked fantastic engagement and interest across the industry, showing how a simple idea can deliver meaningful change.

“We believe the hospitality and conference sector has a real opportunity to share ideas and collaborate more actively on ESG initiatives. Room2Give is designed to be open, inclusive and replicable. We’re now inviting hotels, venues, serviced apartments and retreats to sign the Room2Give Charter and take up the initiative.”