Ruby Hotels to launch fourth UK site

The new 169-room hotel will follow the launch of Ruby’s three former London hotel openings

Ruby Hotels, a Munich-based hotel brand, is set to launch its fourth UK property in early 2024. The new 169-room hotel will follow the launch of Ruby’s three former London hotel openings.

The property, which will be located close to the Tate Modern, the Southbank and Borough Market, is set to be built in a new public space called Friars Yard in London, featuring seven floors and 169 rooms.

The project developer is Endurance Land and the investment partner is Angelo Gordon. Endurance Land, which was advised by Jones Lang LaSalle, is creating a mixed-use site at 160 Blackfriars Road with a high-quality building complex for offices, retail space and the new publicly accessible and landscaped Friars Yard courtyard. 

A team from Taylor Wessing LLP, headed by Michael Helfgott, advised the hotel group on all legal aspects of the lease. 

The property will house 169 rooms, ranging in size from ‘Nest’ rooms (14-15 m²) to ‘Loft’ rooms (21-23 m²), and also feature a 24-hour bar, café and lounge on the ground floor. All guest rooms will have full soundproofing, blackout curtains, high-quality linen and extra-long and wide custom mattresses. 

Following the opening of Ruby Lucy on the South Bank in early 2020, Ruby Zoe, which will open in Notting Hill early 2023, and Ruby Stella, coming to Clerkenwell in 2023, this fourth project brings the total capacity to 571 hotel rooms in London. 

Jonathan Fletcher, CEO of Endurance Land, said: “We are delighted to have exchanged the agreement for lease with Ruby Hotels at 160 Blackfriars Road and look forward to welcoming them to the building in early 2024. Ruby’s ‘Lean Luxury’ brand is the ideal fit for the mixed-use development on the site.”

Greg Childs, executive vice president, Hotel Development Advisory Group, EMEA, JLL, added: “We’re pleased to have supported Endurance Land and Angelo Gordon in their hotel operator search and in the selection of Ruby Hotels for this exciting project. 

“The long-term prospects of the London hotel sector underpin the continued activity we’re seeing in the market now and Ruby’s distinguished brand offering is well suited for this development.”

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