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Dorchester Collection appoints VP commercial

The newly created role will focus on driving Dorchester Collection’s commercial success through a combination of business development, long-term value creation and driving brand equity

The Dorchester Collection has announced the promotion of Philip Morris to vice president of commercial, effective immediately.

In his new role, Morris will report to Helen Smith, chief customer experience officer. He will be responsible for strategic business planning, data analytics and performance insights, marketing, revenue management, global sales and distribution.

The Dorchester Collection said that the changing landscape of global travel following the Covid-19 pandemic has meant that Morris’ new role has evolved in response to a shift in consumer habits.

The newly created role will focus on driving the Dorchester Collection’s commercial success through a combination of business development, long-term value creation and driving brand equity.

Morris joined Dorchester Collection as corporate director of revenue management in 2013, where he was responsible for aligning brand revenue and online strategy.

After four years, he was promoted to global commercial director, with added responsibility for contact centres, digital transformation, and email marketing.

Smith said: “Dorchester Collection has an ongoing commitment to enhancing guest experiences. Philip’s dedication to elevating guest centricity has been invaluable to the company.

“He has played an integral part in helping drive revenue as Dorchester Collection experienced its best quarter at the end of 2021, with the forecast showing an exceptional 2022. His passion never wavers and we are delighted to congratulate him on this promotion.”

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