Five hotel industry trends for 2023 how to make them work for you

By Mariana Palmeiro, a consultant to the global hospitality industry, and visiting faculty (Business Trends in Luxury) at Glion Institute of Higher Education

Having worked in the hospitality business for a long time, I feel we often underappreciate just how resilient – and adaptive – this industry is. In just the past couple of decades, we have seen the hotel distribution model upended by Online Travel Agents (OTAs), a major competitor’s arrival in the shape of Airbnb (and its emulators), and then a global pandemic hitting.

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