With Eurovision set to come to Liverpool in May many hotels in the area are trying to prepare for a huge influx of tourists. Elsewhere there are a huge number of concerts and other major events in other cities which hotels in the area will be hoping to benefit from. Here are some tips to help prepare your hotel for big events in your city.
Research upcoming events
Researching upcoming events in your city is important to identify opportunities to attract guests. For example, if there is a major music festival in your city, you might create a special package that includes discounted room rates, shuttle service to the festival, and VIP access to the festival.
Create special packages
Creating special packages that cater to guests attending the events can be a great way to attract more business. For example, if there is a major sporting event in your city, you might create a package that includes discounted room rates, transportation to the event venue, and a pre-game tailgate party.
Increase staffing levels
Increasing staffing levels during live events is important to ensure that you can provide exceptional service and handle the higher demand for services. For example, you might hire additional front desk staff, housekeepers, and maintenance workers to ensure that your hotel operates smoothly during the event.
Train staff on the event details
Training your staff on the details of the event is important to ensure that they are prepared to provide exceptional service to guests attending the event. For example, you might train your staff on the date, time, and location of the event, as well as any special needs or requirements of guests attending the event.
Update your website and social media
Updating your website and social media to promote the special packages and services you are offering for the event is important to attract more guests. For example, you might create a landing page on your website that highlights the event and the special packages you are offering.
Enhance your amenities
Enhancing your amenities to provide an exceptional guest experience during live events is important to attract more business. For example, you might add temporary bars and extend restaurant hours to accommodate the higher demand for food and beverage services.
Stock up on supplies
Stocking up on supplies such as food and beverages, linens, and toiletries is important to ensure that you have enough inventory during busy periods. For example, you might order extra supplies of popular items such as beer, wine, and snacks.
Coordinate with local businesses
Coordinating with local businesses to provide additional services and experiences for your guests is important to attract more business. For example, you might partner with a local restaurant to offer discounts to your guests or offer a shuttle service to nearby attractions.
If you follow these tips then you’re sure to make the most of whatever live events occur in your city and will deliver a great experience for your guests who decide to return in the future.
