2026 Programme

09:40 – 10:25 Market Insights

Beyond the Horizon

A sharp, data-driven deep dive into the financial and economic currents shaping the UK hotel industry. The panel will unpack raw macroeconomic data, tying CPI changes and debt finance realities directly to RevPAR, ADR, and disposable guest spend.

Jeavon LolayLloyds Banking

Dave NorthLloyds Banking

10:25 – 11:10 Operations

Frontline Fortitude

Hotel operators are caught in a pincer movement: skyrocketing supply chain and labour costs on one side, guests demanding flawless value on the other. This panel digs into asset management, smart cost-control, and building operational agility across diverse portfolios.

Julie WhiteAccor

David AndersonAimbridge EMEA

David HartRBH Hospitality

11:30 – 12:15 Leadership

The Modern Anchor

Managing a modern hospitality workforce demands a shift from old-school hierarchy to empathetic, visionary leadership. These industry standard-bearers explore how to inspire loyalty across multi-generational teams, foster open communication, and maintain personal mental resilience.

Christian Mastersart'otel Hoxton

Caroline GregoryThe Lovat Hotel

Simon NumphudAA Media Services

12:15 – 13:00 Events Market

The New Roar of MICE

The MICE sector looks radically different than it did a few years ago. From hyper-personalised retreats to tech-heavy hybrid conventions, this session uncovers what today's corporate planners actually want from a venue — and how to maximise yield per square foot.

Shonali DevereauxMIA

Varun ShettyThe Belfry Resort

14:00 – 14:45 Development

Blueprint for Growth

Despite tight credit markets, the appetite for strategic hotel development remains fierce. Brands and asset managers discuss the shift toward conversions, brand repositioning, and adaptive reuse over ground-up builds.

Tim DavisPACE Dimensions

Gavin TaylorClermont Hotels

Paul BlackmoreHilton

David JM OrrResident Hotels

14:45 – 15:30 Technology

Beyond the Buzzwords

AI is already driving revenue and plugging labour gaps. This panel cuts through the jargon to showcase how automated guest messaging, contactless check-ins, and predictive analytics can save thousands of labour hours.

David BeersChoice Hotels

RBH

AI SpecialistRBH Management

Canary PanelistCanary Tech

15:55 – 16:40 People & Culture

People First

Recruitment is tough, but retention is where the real battle is won or lost. Industry leaders share actionable advice on mental health initiatives, flexible working models, and defined career progression pathways.

Mark LewisHospitality Action

Suzanne SpeakRadisson Group

16:40 – 17:05 Crisis Management

When the Custard Hits the Fan

In a 24/7 digital world, a single bad incident can escalate into a viral PR nightmare within minutes. A compressed, highly practical session delivering an actionable blueprint for emergency communication and brand protection.

PR Leadership TeamCustard Comm.

Companies Joining Us

Canary Technologies: The #1 AI-powered guest management system. Trusted by 20,000+ hotels, Canary streamlines operations via contactless check-in, AI guest messaging, and secure transactions that reduce chargebacks by 90%.

Hop Software: A cloud-based Property Management System (PMS) built to reduce hotel expenses and drive direct bookings via commission-free engines. It simplifies complex operations for properties of all sizes at a fraction of legacy costs.

HBD Partners: Industry specialists in hospitality recruitment with 30 years of expertise. HBD focuses on sourcing elite talent and interim leadership to help leisure and travel firms achieve their impact goals.

Mastering RevPAR: The Ultimate Guide to Revenue Per Available Room in the Hotel Industry

Quick Guides

Michael Northcott

Wednesday, 15 March 2023, 22:45

2 min read

Latest Podcast Episode

Inside The Culpeper Family: Where heritage and storytelling meets sustainability Listen

In this episode we speak to Nico Tréguer, co-founder of Roberts and Treguer and The Culpeper Family. Nico spoke about founding the group alongside his longtime friend Gareth, having had a vision for bringing more nature spaces to cities, the planned extension of The Buxton in Spitalfields, and how the site’s storytelling engages guests and the local community, how the Culpeper Family’s core sustainability ethos helped it secure its B-Corp status and why hospitality has a responsibility to educate and innovate when it comes to sustainability.

Introduction to RevPAR

Revenue Per Available Room (RevPAR) is a key performance indicator in the hotel industry, providing valuable insights into a property’s financial performance. In this comprehensive guide, we’ll explore the importance of RevPAR, how to calculate it, and effective strategies to optimize it for long-term success.

The Importance of RevPAR

RevPAR combines occupancy rates and average daily rates, offering a holistic view of a hotel’s financial performance. It enables hoteliers to:

Measure the efficiency of room inventory management
Assess the effectiveness of pricing and marketing strategies
Compare their performance against competitors
Make informed decisions to drive revenue growth

Calculating RevPAR

RevPAR is calculated using two essential metrics: occupancy rate and average daily rate (ADR).

Occupancy Rate

The occupancy rate represents the percentage of occupied rooms during a specific period. To calculate it, divide the number of occupied rooms by the total number of available rooms.

Occupancy Rate = (Number of Occupied Rooms / Total Number of Available Rooms) x 100

Average Daily Rate (ADR)

The average daily rate is the average revenue earned per occupied room. To calculate ADR, divide the total room revenue by the number of occupied rooms.

ADR = Total Room Revenue / Number of Occupied Rooms

Calculating RevPAR

To calculate RevPAR, multiply the occupancy rate by the ADR or divide the total room revenue by the total number of available rooms.

RevPAR = Occupancy Rate x ADR RevPAR = Total Room Revenue / Total Number of Available Rooms

Strategies to Optimize RevPAR

Optimizing RevPAR is crucial for driving revenue growth and maximizing profitability. Implement these effective strategies to improve your hotel’s RevPAR:

Dynamic Pricing

Adopt dynamic pricing strategies to adjust room rates based on demand, competition, and market conditions. This will help maximize revenue during peak periods and attract guests during low-demand periods.

Segment-based Marketing

Target specific customer segments with tailored marketing campaigns and promotions. This can drive bookings from high-value guests and increase occupancy during low-demand periods.

Revenue Management Systems

Invest in a revenue management system (RMS) to analyze historical data, market trends, and competitor pricing. An RMS can provide data-driven insights and recommendations to optimize pricing and drive RevPAR growth.

Enhance Guest Experience

Focus on delivering exceptional guest experiences to boost positive reviews and word-of-mouth referrals. Satisfied guests are more likely to return and recommend your hotel, leading to increased occupancy and ADR.

Optimize Distribution Channels

Evaluate and optimize your distribution channels to maximize bookings and minimize costs. Collaborate with online travel agencies (OTAs), but also invest in direct booking strategies, such as a user-friendly website and targeted marketing campaigns.

In conclusion, understanding and optimizing RevPAR is essential for any hotelier looking to drive financial success in the competitive hospitality industry. By implementing the strategies outlined in this guide, you can effectively monitor, analyze, and improve your hotel’s RevPAR to achieve long-term growth and profitability.