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In this episode we speak to Philip Lassman, managing director UK&I at Numa. Philip spoke about the lessons learned from his time at Hilton, IHG and Accor, and how his early roles have shaped his leadership approach, the rise of aparthotels and why guests are increasingly seeking flexible and locally connected stays, how Native by Numa sites root themselves in their local neighbourhoods, and Philip’s plans for growing the Numa brand.

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Property management company Altido has transformed the historic Westminster Fire Station into a premium accommodation option for visitors to London.

Alrido secured a 10-year lease for the building, which was constructed in 1906 and sits in the heart of Victoria. 

The pre-existing renovation of the property, which previously offered residential apartments for sale, saw it developed into 19 design-led units including a mix of one, two and three-bed apartments with custom fixtures and fittings used to complement its unique architectural features. This original conversion was sympathetic to the building’s heritage and a selection of original features remain, although the fireman’s pole is no longer in place. 

A selection of the apartments also boast panoramic views of the London skyline and Big Ben. The enclosed courtyard, which was once a turning circle for fire trucks and an exercise yard for the firemen, now provides calm and secluded respite from busy city life. 

Under Altido’s management, Westminster Fire Station will provide accommodation for days, weeks or months with a concierge service on hand. This will be the group’s flagship property in London sitting alongside other landmark properties in the portfolio including Gilmerton House in Scotland and Galleria in Milan.  

Since being acquired in 2022 by international living platform DoveVivo, ALTIDO has been on a significant growth trajectory. The company manages thousands of properties across Europe, with a diverse portfolio of apartments, townhouses, aparthotels, and serviced apartments

Will Parry, CEO of Altido, said: “We are thrilled to be able to put this iconic, characterful property on London’s hospitality map. The building’s distinct heritage and high-spec renovation make it an entirely unique option for discerning travellers visiting the capital. We’re sure guests are going to be captivated by this icon ofLondon’s architectural heritage.”

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