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The case for mobile technology

In today’s technology-filled world, it’s no surprise to think smartphones would be a key factor in connecting guests to their hotels of choice but how big a role do smartphones and other mobile technology play? Seeking answers to that question led to the genesis of Oracle’s just-released study, Millennials and Hospitality: The Redefinition of Service. Its findings deliver an emphatic message to hoteliers about the importance of mobility:

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