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The Biltmore is set to open under Hilton’s new luxury collection brand LXR Hotels & Resorts’ following an agreement between Hilton and Millennium & Copthorne Hotels.
The luxury hotel, located in the heart of Mayfair on Grosvenor Square, will open for business in Spring 2019, marking the new brand’s European debut.
The hotel, which will be known as The Biltmore, Mayfair – LXR Hotels & Resorts, has undergone a multimillion-pound redevelopment following its closure in early July 2018. Designed by Goddard Littlefair, the hotel will offer 257 luxury guest rooms, many with views over Grosvenor Square, as well as 51 curated suites.
Martin Rinck, executive vice president and global head Luxury & Lifestyle Group, Hilton said: “LXR properties are truly best-in-class hotels, known for their distinctive character and unrivalled service. We are incredibly excited that The Biltmore, Mayfair will bring to life everything that the brand stands for by joining as the first LXR hotel in Europe.”
LXR is a collection of independent hotels which Hilton says is distinguished by an “unrivalled commitment to personalised attention and luxurious yet locally immersive experiences for guests”. Last year, the collection welcomed its maiden hotel in Dubai at Habtoor Palace, a 234-guest room luxury hotel situated on Sheikh Zayed Road.
The Biltmore, Mayfair will feature an all-year round alfresco terrace, an exclusive cocktail bar and a large gymtech fitness suite. In addition, the hotel will showcase an 500 sqm ballroom with capacity for up to 700 guests, with further suites available for smaller events.
Patrick Fitzgibbon, senior vice president, Development, EMEA, Hilton, said: “LXR is designed to bring together the best of luxury in global destinations. The Biltmore, Mayfair is a stunning addition to the new collection and prestigious extension to Hilton’s growing luxury portfolio in London. Guests will experience first-class service in the heart of Mayfair, and the unique craftsmanship and historic surroundings of the hotel will make for a truly memorable stay.”
