UK hotel market struggling to keep up with Europe, says UKHospitality

New data from UKHospitality has revealed that the UK hotel market is underperforming compared to the EU average “on every key metric”.

According to the group, in November 2018 Europe saw year-on-year (YOY) RevPar increases of 4.5%, compared with 1.7% in the UK, and occupancy results on the continent rose by 1.2% during the month, compared with 0.6% in England.

Additionally, ADR change by country in November 2018 vs 2017 saw a 2.7% increase in the European hotel sector, compared with 1% in Britain.

The group said it is now urging the government to “foster an operating environment that enables the hotel market to thrive and remain competitive against European counterparts”.

UKHospitality chief executive Kate Nicholls said: “Whilst we wait to review the full year figures for 2018, data showing the UK’s latest performance is a concern – particularly during a time of such great political and economic uncertainty.

“These figures arrive at a time when an ill-advised proposition of a tourist tax remains a possibility, business rates continue to damage the growth of the hospitality sector as a whole and more clarity is desperately needed on the Brexit deal and future immigration system.”

She added: “The decisions made in Westminster in 2019 will have a significant impact on our sector and we are making every effort to ensure that the government fully understands what the sector needs to fulfil its growth potential and continue its significant contribution to the UK’s economic and social wellbeing.”

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