Líbere Hospitality Group enters UK market

Líbere Hospitality Group (LHG), a Spanish operator of alternative short- and medium-term accommodation, has entered the UK market through its first operations agreement in London.

The new 44-unit property located on Edgware Road is set to begin operations in May 2025, marking LHG’s first move beyond its established Southern European markets.

The launch is part of LHG´s expansion strategy, which has driven its growth across Spain, Portugal, Italy and Greece and is now extending into the UK. The company currently has a portfolio of more than 1,900 units across over 50 properties in these five countries, including both operational assets and those under development.

With 16 additional openings scheduled for 2025, LHG expects to have 1,200 units in operation, a 135% increase compared with 2024, and a total pipeline of 3,000 units, representing a 66% year-on-year growth. These milestones reflect the company’s long-term ambition to scale its model across Europe’s most strategic urban markets.

Founded in 2019, LHG offers fully serviced, design-led spaces tailored to both short- and mid-term stays. The company combines centralised technology, contactless access, flexible pricing, and a distinctive design inspired by Nordic and Japanese aesthetics.

With an asset-light model, LHG focuses on managing hotels and serviced apartments without directly owning the buildings, identifying high-potential assets and partnering with property owners. It said this approach allows the company to “scale rapidly, respond quickly to shifts in demand or traveller preferences, enter new markets, test formats, and optimise its footprint with lower risk and greater operational focus”.

Antón de la Rica, Co-CEO of Líbere Hospitality Group, said: “We are pleased to be taking this significant step in our international expansion. London is an iconic city for both business and leisure travel. We believe that our tech-enabled, operationally efficient model can deliver real value in a market that is both dynamic and highly competitive.”

The London Edgware Road hotel, operating under the Líbere brand, will reflect the company’s core values of “design, comfort, and digitalisation”, and its focus on centrally located assets with long-term potential for value creation.

John Harrington, head of Real Estate Acquisition for the UK and Ireland at LHG, added: “Choosing London aligns with our strategy to prioritise high-demand UK, Irish and European cities, where our business model can scale efficiently. We see sustained demand for short- and medium-term stays in the capital, particularly among business travellers, digital nomads, and relocation clients, all segments where LHG has already demonstrated strong performance in other markets.”