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Lucknam Park Hotel and Spa is set to become the first UK property to join Accor’s Emblems Collection, its new luxury brand.
Set to officially join the collection in late 2025, the heritage hotel near Bath will undergo a series of enhancements that preserve its identity while aligning with Emblems’ focus on “artisans of the extraordinary”.
According to Accor, the brand seeks boutique properties that combine “elegance with local character”.
Located six miles from the UNESCO-listed city, Lucknam Park boasts 42 individually designed rooms and nine cottages. It also features a Michelin-starred restaurant, spa, equestrian centre, and 500 acres of landscaped grounds.
Maud Bailly, chief executive of Sofitel Legend, Sofitel, MGallery and Emblems, said: “Emblems Collection is built around the concept of quiet luxury, where true elegance is found in the timeless sense of exclusivity and space.
“Our focus is on selecting landmark boutique hotels that allow our guests to reconnect with themselves, away from the noise of the world. In a fast-paced world, we value privacy and tranquility, providing an environment where luxury is not loud, but felt deeply. Every Emblems hotel offers a sanctuary – an authentic, personal experience in stunning destinations.”
Chloe Laskaridis, a member of the owning family of Lucknam Park, added: “We are truly excited to announce our alliance with Accor and its new, and prestigious, Emblems Collection. The collection’s core values perfectly align with all that Lucknam Park embodies and celebrates: timeless beauty, personalised service and luxury experiences which are personal, storied and sensorial.
“At Lucknam Park we recognise the importance of welcoming change and progress whilst also protecting our heritage and independence. Joining Emblems Collection will ensure that our award-winning team at Lucknam Park will continue to elevate and offer the same attention to detail and home away from home feeling we have always provided to our much-loved guests, whilst also reaching a wider, global audience.”
