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How ‘slow tourism’ could boost hospitality in Ireland
Tourism Ireland has rebranded June as ‘Slow Tourism Month’ in a bid to embed sustainability, extend stays and steer visitors toward the country’s lesser-known gems. But can this campaign stick around long-term?
At the start of the new year Tourism Ireland decided that June should be known as ‘Slow Tourism Month’. With the hopes of making June and slow tourism synonymous for years to come, the entire nation is promoting lingering and exploring instead of racing between landmarks for its 70 million annual visitors from places such as the US, Canada, Germany, France, Spain, Italy, and the Netherlands.
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