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BWH Hotels GB has appointed Jade Humphrey as hotel development sales director as the group continues to grow its network of independent hotels across the country.
Humphrey will oversee development and growth across the company’s range of brands, working with hotel owners, operators, investors and management firms to align with BWH’s global resources and support network.
With almost 30 years’ experience in hospitality, sales transformation, project management and change delivery, Humphrey has held senior management and consultancy roles across several sectors including sport, aviation, film and healthcare.
Their previous work in hospitality includes positions with independent hotels and major global hotel groups.
Humphrey said: “It is a very exciting time to join BWH Hotels. With an outstanding choice of soft and hard brands, we offer real flexibility and value to hotel owners and operators who can partner with a proven brand while maintaining the unique character of their hotels.
“I’m looking forward to building strong partnerships and driving the strategic growth of our hotel member community across the UK.”
Robert Alley, brand development director at BWH Hotels GB, added: “Jade is set to be a great asset to the BWH Hotels GB team. His extensive background in hospitality combined with a proven ability to deliver growth and transformation, will play a key role in supporting our continued expansion and strengthening our brand partnerships across the region.”
