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Holiday home operator Habitat First Group will launch an outdoor spa and restaurant at its Silverlake estate in Dorset on 1 August 2026.
The Firefly Spa and Restaurant site will feature a 25-metre heated outdoor pool, a sauna, a cold plunge, and dedicated wild swimming zones.
The development represents the largest investment of the company to date as it targets the UK wellness tourism market.
The destination features a partnership with skincare brand Espa to deliver specialised treatments alongside lakeside dining at the Firefly restaurant.
The venue will open a second phase of the development in 2027, which will add a gym to the health facilities.
The project sits within a nature reserve that holds a Building with Nature Gold accreditation. The company will open the facilities to holiday guests, property owners, and local residents.
Chief executive Red Paxton said: “Demand for wellness experiences that feel genuinely restorative and connected to nature continues to grow, particularly as more travellers seek slower, outdoor-led escapes closer to home.
“Firefly Spa represents our largest investment across Habitat First Group to date and marks an important milestone in the estate’s long-term evolution. We wanted to create something that feels entirely different from a traditional spa experience – somewhere guests move between lake water, heat, cold therapy and open skies, leaving guests feeling both invigorated and deeply restored.”
Abi Selby, spa strategist, added: “We wanted to create something that feels genuinely different from a traditional spa experience; somewhere that embraces the wild beauty of the landscape while still delivering comfort, calm and a sense of escape.
“The Firefly Spa’s unique lakeside setting allows guests to feel immersed in nature, surrounded by water, open skies and ever-changing views. By blurring the boundary between inside and outside, we’ve created a space where guests can slow down, reconnect with the environment and experience the restorative power of the landscape.”
