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Marriott launches day use rooms across London properties

Marriott launches day use rooms across London properties

UK hotel profits remain flat in May despite rise in demand

UK hotel profits remain flat in May despite rise in demand

DoubleTree by Hilton Hull appoints new GM

DoubleTree by Hilton Hull appoints new GM

Marriott launches day use rooms across London properties

Marriott launches day use rooms across London properties

The new daytime bookings aim to capture business from hybrid workers and commuters

In this episode we speak to Daniel Kyriakides, a partner at law firm Reed Smith. We discuss why private members’ clubs are experiencing a resurgence and what that means for the future of the hotel sector. From heritage buildings being reimagined as lifestyle destinations to hotels borrowing the experiential playbook of members’ clubs, we discuss how the lines between the two are becoming increasingly blurred, and why global growth is on the horizon for the private members club model.

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A selection of Marriott hotels in London have introduced day use rooms, giving guests access to a hotel room during the day without booking an overnight stay.

The group said the move is in response to the “changing ways people are using the city”, including hybrid workers and commuters looking for a quiet place between meetings, as well as business travellers and visitors needing space in the day.

It added that day use rooms could create an opportunity to “make better use of daytime inventory, driving incremental revenue beyond the traditional overnight model while reaching new guest segments”.

The offer provides access to a guest room, desk space, Wi-Fi and a private bathroom across several London locations.

These include:

  • London Marriott Hotel County Hall
  • London Marriott Hotel Maida Vale
  • London Marriott Hotel Regent’s Park

Anne Legrand, area general manager for Central London Hotels and general manager for London Marriott County Hall, said: “Hotels have always been part of how people experience London, but the way guests use them is changing.

“The need is not always a full overnight stay; sometimes it is a few hours of privacy, a reliable place to work, or a calm space between commitments. Our London Day Use Rooms offer recognises that shift, supporting guests during the day while making better use of the spaces we already have.”

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UK hotel profits remain flat in May despite rise in demand